WHAT MAKES Milano Sake Challenge UNIQUE

The Milano Sake Challenge (MSC) is par excellence the sake competition aimed at the Italian public, held in Milan, Italy every year since 2019. The jury is composed almost exclusively of Italians, all chosen among the best Sake Sommeliers certified by the Sake Sommelier Association Italiana.

Our aim in organising the MSC is to highlight the potential of pairing with Western cuisine, and in particular with Italian cuisine, which is for us a pride of our country, and to clear customs of the sake product with its different meanings and nuances for the Italian public that is learning about it in these very years

In addition to the actual competition, in September Milano Sake Challenge becomes the largest "sake party" under the name SAKE EXPERIENCE.

The SAKE EXPERIENCE (former Fuori Milano Sake Challenge) offers participants the opportunity to taste the hundreds of sake offered at the Challenge to raise awareness of sake, as well as giving Japanese producers the chance to make themselves known to the Italian market and thus to the European market.

To ensure the impartiality and legitimacy of our event, from the 2022 edition the Milan Sake Challenge will use a dedicated voting tool called INDEX APP that allows judges to vote independently and apply a mathematical approach to voting to ensure uniformity and a mathematical approach to the data.
You can learn more regarding the voting app and method to ensure fair judgment HERE

Finally, to ensure even more impartiality and voting training for judges, from the 2024 edition there will be at least 3 "assessment" sessions (online and in-person) of voting training during the year in which candidate judges can participate to train their judging palate and become familiar with the application.

IF YOU ARE SAKE SOMMELIER CERTIFIED FIND OUT HOW TO APPLY TO BECOME A JUDGE (IT ONLY)